Creating value

LEVERAGING OUR
STRATEGIC ADVANTAGES

TO ACHIEVE OUR VISION

The consistent implementation of our proven strategy is at the heart of our successful track record.

Click on the different sections of the diagram to find out more information.

VISIONBack to top

To be a top five global fertilizer player, by production, size and profitability.

  • To achieve this we are focusing on combining our organic growth potential with a disciplined approach to investment activity and leveraging our unique strategic advantages.

MISSIONBack to top

To make a significant contribution to driving progress in global agriculture.

Our mission is to help the world grow the food, feed, fibre, and fuel needed to sustain our growing population

We are focused on addressing the issues that matter:

  • Population growth
  • Available land
  • Changing diets
  • Soil fertility
  • Alternative fuels

VALUESBack to top

Our business is founded on four key values:

  • Integrity
  • Openness
  • Trust
  • Respect

VERTICAL INTEGRATIONBack to top

Capturing margin and control throughout the entire value chain.

Our access to lower-cost raw materials and our investment in production capacity and efficiency underpin our global competitiveness. We also have our own repair centres, distribution network, rolling stock and rail depots as well as port facilities, transhipment terminals and vessels.

  • Raw materials
  • Production
  • Supply chain
  • Global reach
  • Responsibility

We derive value and generate sustainable long-term growth via our vertically integrated business model.

STRATEGYBack to top

Our strategy is to become a top five global fertilizer player by production, sales and profitability.

We aim to achieve our vision by growing faster than the market through investment in growth and M&A while increasing our cost advantage through further vertical integration and investment in efficiency improvements.

Our strategic targets:

  • Cost leadership
  • Broad value-added product range
  • Proximity to customers

RISK MANAGEMENTBack to top

  • Operational risks
  • Financial risks
  • Strategic risks
  • Reputational risks

GOVERNANCEBack to top

We are developing a strong track record in effective governance, and remain committed to the principles of the new corporate governance code.